Midnite One Of The Fastest Growing Betting Apps Substantiation

1. EXECUTIVE SUMMARY

This substantiates the claim that Midnite is “one of the UK’s fastest growing betting apps.

”The claim is supported by independent app download growth, independent web traffic growth, and market-level brand awareness growth, with additional supporting indicators.

Across the 12-month period, Midnite demonstrates materially higher growth than both challenger and incumbent competitors.

2. CLAIM INTERPRETATION (CAP CODE)

“UK betting apps” → UK-licensed online betting operators

“Fastest growing” → requires defined metric, timeframe, and comparative evidence

“One of” → inclusion within a top-performing growth cohort

3. BASIS OF COMPARISON

Primary metrics:

1. App download growth (Sensor Tower)
2. Web traffic growth (YoY)
3. Brand awareness growth (YoY)

Supporting:

• Search demand (Google Trends)
• UKGC market context
• Industry reporting

4. PRIMARY EVIDENCE: APP DOWNLOAD GROWTH

Source:

Sensor Tower – UK Sportsbook Market Data (Jan 2026) fileciteturn0file0

Metric & Period

Metric: App download growth Period: December 2025 (snapshot within 12-month period)

Key Findings

• Midnite ranked #2 in the UK for download growth
• Midnite delivered +62.9% growth

Brand Download Growth

• Dabble +78.3%
• Midnite +62.9%
• Bet365 +12.0%
• Paddy Power +19.9%
• BetVictor +27.2%

4B. PRIMARY EVIDENCE: ANDROID APP DOWNLOAD GROWTH (SIMILARWEB)

Source

Similarweb – Google Play Monthly App Downloads (UK)

Metric & Period

Metric: Monthly Android app downloads (YoY growth)

Period: Feb 2025 vs Feb 2026 (12-month comparison)

Key Findings

Midnite:

• 4,950 → 9,860 downloads
• +99% YoY growth

Comparative performance:

Brand YoY Growth

• Midnite +99%
• Betfred -53%
• Ladbrokes -28%
• Bet365 -24%
• Paddy Power -48%
• William Hill -48%
• Coral -2%
• Betfair -29%
• Sky Vegas -17%
• Sky Bet -62%

5. PRIMARY EVIDENCE: WEB TRAFFIC GROWTH (INDEPENDENT)

Source

The iGaming Expert (2026)

Key Data

Midnite:

• +364.47% YoY growth
• ~2.2 million monthly visits
• Brand YoY Growth
• Midnite +364.47%
• MrQ +193.51%
• 32Red +176.61%
• Sky Vegas +40.15%
• Bet365 -9.8%
• William Hill -11.48%
• Sky Bet -16.56%
• Betfred -16.91%

5A. PRIMARY EVIDENCE: WEB VISIT GROWTH (SIMILARWEB)

Source

Similarweb – Average Monthly Website Traffic (FY 2024–25 vs FY 2025–26)

Metric & Period

Metric: Average monthly web visits (YoY growth)

Period: April 2024 – March 2025 vs April 2025 – March 2026 (12 months)

Key Findings

Midnite:

• 635,855 → 1,430,000 average monthly visits
• +124.89% YoY growth

Comparative performance:

Brand YoY Growth

• Midnite +124.89%
• Mr Q +41.93%
• Betfred +16.86%
• Ladbrokes +2.24%
• Bet365 -0.42%
• Paddy Power -1.76%
• William Hill -1.84%
• Coral -8.32%
• Betfair -9.82%
• Sky Vegas -12.24%
• Sky Bet -22.50%
• Unibet -36.66%

Source

The iGaming Expert (2026)

Key Data

Midnite:

• +364.47% YoY growth
• ~2.2 million monthly visits

Brand YoY Growth

• Midnite +364.47%
• MrQ +193.51%
• 32Red +176.61%
• Sky Vegas +40.15%
• Bet365 -9.8%
• William Hill -11.48%
• Sky Bet -16.56%
• Betfred -16.91%

6. PRIMARY EVIDENCE: BRAND AWARENESS GROWTH

Source

Internal UK brand tracker (c.6,000 respondents annually)

Key Findings

Sports Betting:

16% → 26% (+63% growth)

Casino:

17% → 28% (+65% growth)

7. SUPPORTING EVIDENCE: SEARCH DEMAND (GOOGLE TRENDS)

Methodology

• UK Google Trends, Jan 2025 – Jan 2026
• Branded queries across selected major operators

Key Data (YoY)

Brand Search Growth

• Midnite +79%
• Bet365 +61%
• Betfair +8%
• Paddy Power -5%
• Sky Bet -22%

8. MARKET CONTEXT: UKGC & INDUSTRY DATA

• Online gambling growth: ~+13% YoY
• Q2 2025 market size: £4.3bn GGY

8A. SUPPORTING EVIDENCE: OPEN BANKING DATA (SHARE OF MARKET)

Source

Open Banking Data – Customer Spend Share of Market (SoM)

Metric & Period

Metric: Customer spend share of market (SoM)

Period: Sep 2025 – Feb 2026 vs Oct 2024 – Mar 2025 (6-month comparison windows)

Key Findings

Midnite:

• 0.6% SoM → 1.7% SoM
• +183% growth in share of market

9. CORPORATE CONTEXT

Midnite secured £100m credit facility (SBC News, 2025)

10. OVERALL CONCLUSION

Across the 12-month period:

• Top-tier app download growth (Sensor Tower)
• Highest web traffic growth (+364%)
• Strongest awareness growth (~60%+)
• Supporting demand indicators aligned