Midnite renews Sheffield United partnership for 26/27 season & launches 2UP fan giveaway

Midnite is delighted to announce the renewal of its partnership with Sheffield United, continuing as the club's Principal Partner and front-of-shirt sponsor for the upcoming season.

But, as always, we didn't just want to put our name on the shirt.

We wanted to put something back into the stands.

That's why, alongside the renewal, we're launching 2UP, a new matchday giveaway that gives Blades fans the chance to win every time Sheffield United grab a two-goal lead at Bramall Lane.

Because football is better when everyone's in it

Last season, we launched Brace Yourself, rewarding supporters whenever a Sheffield United player bagged a brace.

On paper it was great, but football doesn't always read the script.

This season, we've built something that gives fans more chances to celebrate.

Introducing 2UP.

If Sheffield United go two goals ahead in any home league game, one lucky fan will scoop the 2UP Jackpot.

The jackpot starts at £1,000.

If nobody wins it, it doesn't disappear. It rolls over to the next home league game, growing until someone does.

But based on last year, it would’ve landed seven times.

So, the team does the hard bit, the fans get the chance to cash in.

Built for Blades fans

We're not interested in sponsorships that begin and end with a logo on a shirt.

The best partnerships give supporters something they'll actually remember.

Whether that's competitions, exclusive experiences or new ways to get involved on matchday, we want our partnership with Sheffield United to feel like more than branding.

Renewing for another season gives us the chance to keep building on that together. It reflects Midnite's wider approach: listening to fans, improving what doesn't work and creating experiences people genuinely want to be part of.

Here's to another season at Bramall Lane

The countdown to the new campaign is on.

A new season. A renewed partnership. And now, every time the Blades hit that magic two-goal cushion at home, another reason for supporters to celebrate.

Because sometimes 2-0 really is the best scoreline in football.